After much anticipation, and admittedly much delay, today we finally rolled out our beefed-up, spruced-up, suped-up website. It may not look much different to the average eye, but you'd be surprised how much effort goes into such little change.

 But it's actually not little change. Amongst other cool features like sliding product previews, we've added product review capabilities which I've been working to do for over a year now.  So I'm celebrating!  And everytime I read a review, it's like getting a a pat on the back or a lollyipop at the bank. It gives me warm fuzzies.  It doesn't matter what the review says (within reason of course).  It just makes me happy that our customers are starting to communicate with one another.  It's like going to cheerleading camp (which is embarassingly the only camp I've ever been to).  We may not all be cheering for the same team (or shoe in this case), we're all bonding over the same subject.  And who doesn't like bonding over shoes?